Barcelona Wine Week Consolidates its Professional Leadership in 2026

The Trade Fair brings together over 1,300 wineries from 75 Designations of Origin (DOs)

The program features 100 B2B meetings and a specialized Tasting Journey

Barcelona Wine Week celebrates its sixth edition from February 2–4 at Montjuïc, featuring over 1,300 wineries from 75 Designations of Origin, more than 100 international buyers, and a professional program that seamlessly blends family tradition with sustainable innovation.

A Structure Organized into Five Specialized Sectors

Barcelona, January 26, 2026

La Barcelona Wine Week 2026 se estructura en cinco sectores diferenciados: BWW Lands, que agrupa bodegas por denominaciones de origen; BWW Brands, dedicado a bodegas y distribuidores multi-marca; BWW Complements & Tech, centrado en equipamientos y servicios; Impulse, para proyectos pequeños sin sellos de calidad; y Collectives, que reúne bodegas de baja intervención en formatos compartidos.

Barcelona Wine Week (BWW) 2026 is structured into five distinct sectors: BWW Lands, grouping wineries by their Designations of Origin; BWW Brands, dedicated to major wineries and multi-brand distributors; BWW Complements & Tech, focused on equipment and services; Impulse, for smaller projects without quality seals; and Collectives, which brings together low-intervention wineries in shared formats.

The BWW Hub serves as the center for professional activities, featuring the self-guided Wine Tasting Journey by #alimentosdeEspaña; the Speaker’s Corner organized by AECOC with key industry leaders; expert-led tasting areas; and the #BWWGastronomy pop-up restaurant, which offers daily reinvented food pairings. The official app allows attendees to manage badges, schedules, exhibitor catalogs, and professional networking tools.

The fair promotes wine tourism, healthy consumption, and technical innovation, with a strong emphasis on sustainability and Artificial Intelligence to improve efficiency from the vineyard to the point of sale. This approach attracts professionals such as importers, distributors, and sommeliers, providing a platform to explore global trends and emerging market opportunities.

Iconic Wineries Representing Regional Diversity and Excellence

Among the 1,300+ participants are iconic names representing the diversity of the Spanish landscape. Bodegas Vega Sicilia, led by CEO Pablo Álvarez, exemplifies family legacy with emblematic wines like Único 2015. Bodegas Artadi, directed by Carlos López de la Calle, stands out with wines such as Viña el Pisón 2023, focused on territorial identity. Comando G, led by Daniel Landi, innovates with Garnacha wines like Navatalgordo 2024, representing “outsider” projects without traditional family ties.

Other highlights include Familia Torres, with Mireia Torres, pioneers in sustainability and producers of Mas la Plana 2019; Gramona, with Roc and Leo Gramona, specialists in sparkling wines like Celler Batlle 2015; Bodegas José Pariente, with Martina Prieto Pariente, renowned for whites like Finca Las Comas 2022; and Bodegas Ochoa, with Adriana Ochoa, presenting innovations like Ochoa Labrit Rosado 2023.

Participants also include Equipo Navazos (Jesús Barquín) with La Bota de Fino 135, Bodegas Luis Pérez (Willy Pérez), and Bodegas Cuentaviñas (Eduardo Eguren). These producers from regions such as Rioja, Ribera del Duero, Priorat, and Penedès illustrate the perfect fusion of tradition and innovation.

Professional Program: Generational Change and AI

The activity program includes tastings such as “Vinos de Autora” (Feb 2, 10:30 AM), moderated by Meritxell Falgueras and featuring winemakers like Adriana Ochoa and Laura Tragant. “Corpinnat: The Human Dimension of Wine” (Feb 2, 12:00 PM), with Almudena Alberca MW and Roc Gramona, explores personal stories through wines like Recaredo Reserva Particular 2017.

Key talks include “Artificial Intelligence at the Service of Wine” (Feb 2, 11:00 AM) with expert Javier Marco discussing digitalization, and “Generational Change: Revolution or Evolution?” (Feb 2, 1:30 PM) with Martina Prieto Pariente and Ruth Troyano. On Feb 3, “Tradition and Innovation: From Past to Present” (4:30 PM), featuring Jancis Robinson and Ferran Centelles, will taste trending wines like Gramona Celler Batlle 2015.

On Feb 4, “Wines Without Pedigree: The Revolution of the Outsiders” (12:00 PM) with Daniel Landi will showcase disruptive projects, followed by “Cooperative Wines: The Value of Unity” (3:00 PM), featuring Catalan cooperative wines like Ètim El Syrah 2022. These sessions—many of which are free or by invitation—foster knowledge exchange and professional connections among the 100+ participating international buyers.